Paid Advertising

As any business owner knows, attracting new customers is essential for Continued success. With paid advertising, you're guaranteed to reach a defined audience and can utilize your content to elevate your brand with specific targeting and get more qualified leads. Platforms such as Facebook, Instagram, Twitter, and LinkedIn draw a combined number of over 2 billion active users on a monthly basis. And that number of potential customers is a potential gold mine for any type of business. By creating targeted ads and content that speaks directly to your desired customer base, you can ensure that your company is seen by the right people and increase your chances of making a sale. Paid advertising is an essential tool for any business that wants to take their marketing efforts to the next level.

Turnaround Time: 3-7 Business Days

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What results can I expect?

The benefits of paid advertising on social media networks are already a global race. That is why most companies make sure to incorporate social media marketing into their overall digital marketing strategy. In fact, over two-thirds of companies continue to increase their annual budget for social media advertising campaigns. Paid social media advertising has quickly become one of the most effective ways to reach and engage with customers online. As more and more people spend time on social media networks, companies are able to target ads specifically to their target audience, increasing the chances that they will see and engage with the ad. Paid social media advertising also allows companies to track the performance of their ads in real-time and make changes accordingly. The benefits of paid advertising on social media are clear, and as the competition for attention online continues to increase, it is only going to become more important for companies to utilize this powerful tool.

• You have a guarantee your content is going to the right people
• You are able to analyze advertising data in real time allowing for a higher conversion rate
• Advertising is one of the fastest ways to develop a strong and widely-known brand
• Drives high-quality website traffic
• Increases your annual revenue
• Retargets potential lost leads allowing you to circle back with those who already showed an interest
• Retains existing customers
• Helps promotes your new products in a fast, streamlined way which means more sales

What's the paid advertising process like with Xpression?

Paid advertising is any kind of advertising that you have to pay for, versus owned or earned advertising. With paid advertising, marketers pay the owner of ad space in exchange for use of that space. The price paid for the ad space is often settled through a bidding process between marketers and the ad space owner. At Xpression, we will set up your advertising account, create 2-3 ad designs based on your conversion goals and then analyze the data while the ad is live. This ensures your ad is going to the right people and getting the results you desire. You can be confident in our team's ability to create high-converting ads because we have over 10 years of experience in online marketing. Contact us today to get started on your paid advertising campaign!

Examples of paid advertising include Pay-Per-Click (PPC), Instagram Ads, Facebook Ads, Google Ads, YouTube Ads, Programmatic advertising, Twitter Ads, Google and Facebook remarketing, and more.

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What's the paid advertising process like with Xpression?

• Account Set Up & Optimization
• Competitor Research Breakdown
• Pixel Installation
• 3-9 Ad Creatives
• Weekly Insights & Analytics of Ad Performance
• Suggestions For Optimal Results

After the set up process, then there is a monthly fee to manage and run the campaigns.

There is a lot of work that goes into managing a successful campaign such as:

• Constantly monitoring campaigns, to see what’s working and what’s not
• Continuously split testing ads and audiences
• Creation of new campaigns/creatives
• Reporting back to the client with results

*Often the ad consultants will charge for the first month upfront along with the set up fee.

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How It Works

1) All you have to do is select the product/s and add them to your cart. You can add multiple products per order. Then, choose my desired delivery preference and checkout. It's that easy!

2) After your order is placed, Xpression will contact you with a quick outline to fill out regarding your product/s. *The outline will take less than 10 minutes to complete.

3) We will set up an appointment to discuss you advertising set up, ad budget and prices for managing your ads.

4) You will be sent 3-9 Ad creatives along with a breakdown of expected Ad performance based on current industry standards. Your ad is live. We continue to analyze the ad data allowing for high conversion rates based on your goal. Xpression gets going to give your business the boost it deserves.

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*What is the average ROI for PPC?

Top PPC Stats - Editor's Choice

Brand awareness can be increased by up to 80% through Google paid ads. Paid advertising returns $2 for every $1 spent - a 200% ROI rate. 53% of paid clicks are made on mobile devices. Traffic brought through PPC advertising yields 50% more conversions than organic advertising. On average, companies pay $0.20 to $2 per click, $6.70 per 1000 impressions, and $0.01 to $0.05 per engagement.

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*Packages start at $1,000 as a set up fee. Then there is a monthly fee to manage and run the campaigns.

*Ad creatives can show high conversion for 2-3 months on average. Sometimes longer depending on the business.

*YouTube Ads need a customized strategy and video content creation. We will work with you to get this set up and accomplished.

*3 Month Commitment For Advertising

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Turnaround Time: 3-7 Business Days

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