Achieving an 80% Show Up Rate for Free Events

If you’re looking to increase attendance at your events, you’ve come to the right place

Creating a successful event doesn’t have to be complicated, and with the right marketing tactics, you can easily reach an 80% show-up rate. In this blog post, we’ll explore four simple yet effective methods that small business owners can use to increase their event attendance. 

Create A Landing Page Dedicated To Your Event 

One of the most important steps in increasing event attendance is creating a dedicated landing page for your event. This page should include all of the information necessary for visitors who are interested in attending—date, time, location, and what they will gain by attending. Ensure it also includes an easy-to-use sign-up form that makes registering for the event as simple as possible. Don’t forget to discuss how attendees will benefit from being part of your event, so they know exactly why attending will provide value in their life.  

Post About The Event Several Times On Social Media 

Social media is a great tool to reach potential attendees and build excitement around your upcoming event. Decide to use attractive visuals when promoting on social media platforms like Instagram and Facebook since visuals tend to draw people in more than text alone. Try using photos of past events or testimonials from some of your participants.  Additionally, make sure you post about the event several times leading up to it—once just won’t do.  

Follow Up With Email Marketing 

Email is still one of the most effective ways to reach potential customers and grow your business. Use email marketing campaigns leading up to the event with interesting content about your brand and information about why someone will benefit from attending this particular event. Drip campaigns are especially helpful here since they allow you to send out emails over time instead of all at once, so those who did sign up will have multiple reminders.  

Branding Across All Platforms 

The key here is having unified branding across all platforms used when promoting the event—social media posts, emails, and website/landing pages should all have the same look, feel, and tone. Hence, each part works together as one cohesive campaign designed to attract the right people.

“Using consistent messaging across all mediums reinforces familiarity with potential attendees, which allows them more likely to remember and more likely to buy.”

Events are a great way for businesses of all sizes to increase their visibility and attract new customers. However, simply hosting an event isn't enough; businesses need people actually to show up for it to be successful! Fortunately, there are steps businesses can take in order to maximize their show rates at free events – including creating a dedicated landing page, posting about their events on social media platforms, and following up with targeted email campaigns. Following these steps will help ensure that more people turn up at your next free event so that it is as successful as possible.

If you're feeling overwhelmed trying to find new customers and need some guidance, look no further than Xpression. We understand your goal is to increase your show-up rates and are more than happy to provide you with a custom plan to help you reach success! And that's not all; we'll be there to walk you through the marketing process and provide support on converting attendees into paying customers. Set up a consultation today for a customized event strategy which will leave you with a steady stream of valuable customers.