As a small business owner, it can be hard to develop creative ways to grow your business organically
You’re likely already aware of the basics, such as creating an effective website and utilizing social media marketing. But what about other unique ways to get your brand out there? To help you out, here are five ideas you may not have thought of to help organically grow your business.
Create a Designated Photo Booth Area
What can you do to make customers post on social media and tag your business? A designated spot for them to take photos at your business. Think about it. Let’s say you come up with a creative photo concept that also has your brand logo displayed, allowing people to quickly take a selfie and post it online—bingo! Think of it as an interactive billboard that encourages customers to share their experience with others online! This gives customers the opportunity to promote your business, which leads us into our next tip…
Build a Referral Program
Encouraging existing customers to refer their friends and family members is an easy way to increase your customer base without spending any money on advertising. All you need is an incentive – consider offering discounts or freebies – then let the referrals pour in!
Email Drip Campaigns
Set up automated email campaigns based on user behavior and preferences so that each recipient feels like they are getting personalized content tailored just for them. This will go a long way in building relationships with customers over time and creating loyalty for your brand. Need help? Order a 6-part automated email sequence with Xpression now by clicking here.
Stickers!
Everyone loves stickers—they’re fun and eye-catching, plus they make great gifts! Handing out stickers with your logo printed on them is a great way to get people interested in learning more about what your company does while also promoting brand recognition when people display them on their laptops or cars. It doesn’t have to be complicated either; just find some fun designs that fit with your branding and start handing them out!
“Who doesn’t love stickers? Print some custom-made stickers featuring your logo or slogan and hand them out at events or include them in orders as extra incentives for customers who shop online.”
Be a Guest on Podcasts
Podcasts are becoming increasingly popular these days, so why not use this platform as another avenue for organic growth? Being a podcast guest allows you to reach new audiences and potentially gain more customers. Plus, it gives you an opportunity to share more about yourself and your business in an engaging way that won’t feel like traditional advertising.
Small business owners should never underestimate the power of simple yet effective tactics like these five tips when growing their business organically. Not only do these strategies cost little-to-no money, but they can also be incredibly effective when done right! So try one (or all) of these tactics and see how much positive impact it has on your business growth!